Not every comparison is with a global giant. Dukaan and Instamojo are built for the same sellers we care about — Indian, independent, practical — so this comparison has to be fair rather than convenient. All three of us understand UPI, COD and WhatsApp. The differences are in fees, depth, and what each product is really for.

The three, in one line each

  • Dukaan: the fastest way to turn a phone catalog into a shareable store link.
  • Instamojo: a payments company with a store builder attached — strongest for digital products, courses and tickets.
  • CommerceOS: a full storefront platform — designed pages, real catalog and order workflows — priced from ₹699/mo, GST included.

Fees, honestly

At the time of writing: Dukaan's paid plans start around ₹299 a month, and its free tier charges a per-order fee of roughly 5% — fine for a trickle of orders, painful at volume. Instamojo pairs a free plan carrying higher transaction fees with a premium tier around ₹999 a month.

CommerceOS charges no commission on sales — you pay only your own payment gateway's published processing rates. (That is the whole fee table.)

Where Dukaan genuinely wins

Speed to first sale. If you want a link to send on WhatsApp tonight — catalog photographed on your phone, prices typed in, done — Dukaan's mobile-first onboarding is excellent, and we would not talk you out of it for a weekend experiment or a hyperlocal shop.

Where Instamojo genuinely wins

Selling things that are not shipped. Digital downloads, course access, event tickets — Instamojo grew out of payment links and it shows, in a good way.

Where CommerceOS fits

The moment the store link needs to become a brand:

  • A designed storefront — 80+ drag-and-drop sections, live preview, your own domain — instead of a templated catalog page.
  • Real commerce workflows — inventory that cannot oversell, discounts, abandoned-checkout recovery, COD statuses a courier run can follow.
  • Your own gateway, your own money — Razorpay, PayU, Cashfree and others at their published rates, settling to your account.
  • Speed and security as defaults — a sub-50ms cached-page budget enforced in our build pipeline, database-level store isolation, 2FA, audit logs.
  • An Android app to run the whole store from your phone.

Which should you pick?

Trying an idea this week with zero setup? Dukaan. Selling digital goods or tickets? Instamojo. Building a brand you intend to still be running in three years — with a real storefront, honest fees and room to grow? That is exactly who we built CommerceOS for — and seeing it costs one evening.